NIKE Play Your Own Way Campaign

For the FIBA World Cup 2023, I was chosen by Nike Philippines to be part of their "Defy Today, Define Tomorrow" campaign, alongside change makers of the basketball industry and landscape. Together with Chii Gibbs, I was also featured on the Nike App under the theme "Play Your Own Way," this project celebrated the individuality and creativity of Filipino athletes. As part of the campaign, we created a sticker pack that blended our artistic styles with the unique culture of Philippine Basketball. My contributions included "SWAK," a design featuring the slang term for "nothing but net," and an illustration of a player casually enjoying a cup of coffee mid-air ("nagkape pa sa ere"), symbolizing the effortless hang time and flair that defines Filipino athletes. This project was a tribute to the spirit of basketball in the Philippines, merging tradition with contemporary elements to resonate with the local community.